Rooted in PlukSi (Sanskrit for fire) and Ayurverse, our brand was born from a passion to blend modern elegance. what began as small-batch creations has grown into a sanctuary of luxurious fragrances.

Each formula is carefully crafted, free from harmful chemicals and rich in tradition and purity. It’s more than wellness it’s a way of life. The art of herbal luxury.

J’eleste, our signature perfume line, combines je (I) and celeste (heavenly). These scents are stories in a bottle, capturing elegance with every drop. A soft whisper of luxury that lingers like a memory.

Welcome to PlukSi Ayurverse. Where fire meets earth, and luxury meets soul.